February 14, 2018

the interview - Mr Greg Liu, President of International Business Development, FAMSUN

Famsun is an integrated solution provider of plants, equipment and services in the farm-to-table industry chain. It has said its global ability and experience in turnkey project delivery in feed milling, grain logistics and processing, steel structure building as well as industrial automation has helped customers succeed in their respective markets.



Can you tell us a little bit about Famsun?
For half a century, Famsun has always been focusing on promoting the sustainable development of agriculture and animal husbandry industries.
We always think that food safety begins with feed safety. As a basic industry, agriculture and animal husbandry play a crucial role in the development of the country’s economy. For many years, we have been always focusing on feed and related industries, researching food processing and technology persistently. So that we can provide customers with feed, farming, oil and other specialised food solutions, promote the development of feed, food and even the green food industry.

How has the Government supported the industry and how has that impacted food production in China?
China is one of the largest food importers in the world. As the economy develops, the living standards of the Chinese people have risen. In general, the food situation in China has seen a marked period of change. The overall contradiction has changed from deficit to a structural one. The root problem lies in the structural imbalance between supply and demand. As we can see from the perspective of consumption, the demand for grain consumption has been accelerated and the demand for organic grain and oil products has been booming.
However, the gap is still huge. The food quality and safety system from the field to the table is still not perfect. The reform of China’s grain industry is facing a glorious alteration, from ‘eating enough’ to ‘eating well’.
Under the overall stability of grain production, the Chinese government actively promotes the reform of the grain industry, proposes to develop the economy of the grain industry, resolves the structural contradictions by the means of reforming, and promoting the improvement of quality and even efficiency intensive operations, reducing costs, achieving sustainable development.
With the continuous improvement of the grain market mechanism, the grain harvest has greatly improved its circulation capacity and provided a relaxed environment for grain production year after year so as to promote the development of the grain processing industry. At the same time, many food enterprises in China are actively promoting branding and intensive development.
They have also explored the establishment of ‘cost effective’ food processing and circulation mechanism to meet the growing demand for high-end grain consumption and guide the market to adjust the grain variety structure while actively expanding international markets, improve the ability to coordinate domestic and international resource markets and then establish a safe, stable and sustainable global food supply system.

What is the future for feed in China?
The future of feed in China is facing many challenges. Whether it is because of the shortage of protein resources, the environmental and climatic problems, the safety of food and feed, the problem of organic integration with the Internet. Famsun is now working with our global partners together to address these challenges. We also share our solutions with our customers, such as intelligence, IOT application research. Famsun is always concerning about the digital technology in the production process and product traceability applications.
At present, the Chinese feed market is in the process of continuous integration. Some feed companies are already actively or passively getting close to capacity. Some inefficient enterprises have even stopped or converted their products, which can helps to improve the overall efficiency of the industry.
In the future, Chinese feed enterprises will pay more attention to the industrialisation of ‘intelligent’ and ‘intensive’ industries. In the meantime, due to the factors such as the unsustainability of traditional animal feed protein production and the application of Internet, the future’s alternative protein sources research, as well as food and feed safety, digital applications and other issues will be highly valued.

What does “Belt and Road Initiative” mean for the Chinese feed industry?
Chinese government’s ‘Belt and Road Initiative’ construction not only provides strategic support to China’s feed industry, but also to the global agricultural development.
The Chinese government encourages the implementation of new types in international agricultural cooperation.
In addition to promote the commercial investment, it will also promote strategic cooperation and support of agriculture in the developing countries and promote resource-rich developing countries’ ability to increase agriculture production.
Alleviate the global food and feed safety and the shortage of protein resources and other issues deeply. Then promote the establishment of a strategic agricultural trade partnership around the world.
Today, Famsun is determined to join hands with the developing countries as a global leader in agricultural machinery manufacturing and engineering services. In Africa, we have established production bases, increased the local employment and peasants’ income and helped more hungry children.
In the southeast of Asia, we trained the local people and established the breeding bases, improved the storage conditions of local rice and designed micro-production loan systems for local people to sow the seeds of hope for them.
Along the ‘The one Belt and one Road’, we provide comprehensive support to local partners with equipment, services and finance, which greatly promoted the level of local agriculture and animal husbandry.
We believe that with the far-reaching influence of China’s ‘The one Belt and one Road’ policy, more and more countries will participate in the future and build a win-win global value chain through resources complementarity, capacity cooperation, market mutual benefits and then truly achieve global agriculture sustainable development.

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